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Writer's pictureDavid Kolb

Quick Tip 2 - Design Thinking vs Lean Startup

Updated: Aug 26, 2023


Two casually attired business designers deeply immersed in their design work. The Americana-influenced setting is captured with cinematic precision, showcasing a soft palette of light red and beige. Photographed in a full shot using a 50 mm
Image : David Kolb

🚀 Quick Tip #2: Understanding the Difference between Design Thinking and Lean Startup 🧠💡


In the entrepreneurial world, there is always a question about Design Thinking and Lean Startup. But what's the real difference?


🎨 Design Thinking: At its heart, it's all about people. This process revolves around understanding human needs. Its creative problem solving by diving deep with its five-step process: empathise, define, ideate, prototype, test. It's about the myriad of ideas catering to human desires.


🚀 Lean Startup: Think fast, think MVP (Minimum Viable Product). Start with an MVP, gather feedback, iterate, and loop again. Four steps to recall: build, measure, learn, repeat. It's the pulse of rapid iterations and market validations.


Imagine crafting a mobile banking app. With Design Thinking, unlock user needs - maybe it's a seamless transaction process. Lean Startup then swoops in, prototypes that idea, and refines via feedback, aiming for that market sweet spot.


💡 Insight: Marrying these methodologies? That's your ticket to a well-rounded, potent innovation blueprint. Leaders, how are you blending these into your strategy?


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