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  • Writer's pictureDavid Kolb

Quick Tip 8 - The Desirability, Feasibility, Viability Triad

Updated: Aug 5, 2023


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Image : David Kolb

🚀 Quick Tip #8: The Triad of Success - Desirability, Feasibility, Viability 📈🎯


Ever wondered why some products soar while others nosedive? The answer: Desirability, Feasibility, Viability. Let's decode:


🔎 Desirability: Tailor products to genuine needs, ensuring delightful experiences. Cue: iPhone's blend of function and flawless user experience.


🔎 Feasibility: Got an idea? Gauge its feasibility. Can you practically develop it? Uber leveraged GPS tech for a game-changing transport solution.


🔎 Viability: A sustainable business anchors around a viable solution. Avoid the Blockbuster pitfall, who missed out on the digital transition. Adapt or risk irrelevance.


🎯 Assess: Is your business model attractive, realistic, and sustainable? How about your product? Reflection could reveal pivotal balance points.


🤔 How do your venture's Desirability, Feasibility, and Viability principles echo? Share your thoughts or a success story.


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