🚀 Quick Tip #4: Unveiling the Layers of Product Value: Kotler's Framework 📚💡
During my product design journey, I discovered that Products aren't just standalone entities. They're layered constructs, each layer offering distinct values to users.
Introducing Philip Kotler's enlightening framework that dissects these layers:
🔸 Core Benefit: It's the fundamental need your product addresses. Consider a coffee shop – it's not just about coffee; it's a haven for socialising, relaxation, and of course, savouring coffee.
🔸 Generic Product: Strip a product down to its bare essentials. The basics in a coffee shop are coffee beans, equipment, baristas, and seating.
🔸 Expected Product: This is where customer anticipation plays in. When walking into a coffee shop, patrons expect varied coffee choices, an assortment of snacks, impeccable service, and a vibe that makes them feel at home.
🔸 Augmented Product: Think of it as the 'extra mile' in product strategy. Coffee shops offer free Wi-Fi, loyalty cards, or vegan milk options to elevate customer journeys.
🔸 Potential Product: The realm of what's possible. For a coffee shop, it might mean integrating eco-friendly practices, hosting community-driven events, or experimenting with avant-garde coffee blends.
By grasping these levels, companies can fine-tune their product strategy, delight customers, and chart new territories in innovation.
So, when did you last encounter a product that gave you that 'aha' moment? Drop your story in the comments! 💡
Check out more Quick Tips and Actionable Insights
Check out more Quick Tips and Actionable Insights
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